Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Hands-On Guide Series)

For all of your video and audio blogging business and professional communication needs, this book is it!The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. *Step-by-step instructions to quickly launch a Podcast or video blog*The basics of multimedia use in blogging and the most relevant text-blog technologies *Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs